"But the real story isn't about retreating, it's about redefining how we move forward. And he's right: fear-based messaging, however accurate, has reached the limits of its effectiveness. If we want to unlock action at the scale required, we need a new narrative that brings more people along, one that doesn't overwhelm, and instead shows people how climate solutions can enhance health, strengthen communities, and improve financial well-being."
"In eastern China, air pollution has fallen as a massive buildout of wind, solar, and clean energy coupled with strong air pollution policies have begun to curb reliance on coal. In Brazil, nearly 90% of electricity now comes from clean energy sources, enabling communities from São Paulo to small towns in the Amazon to power their daily lives with renewables. These aren't isolated success stories; they reflect global action that has already pulled down our projected warming trajectory from about 4°C to closer to 2.7°C."
"In 2024 alone, 92% of all new electricity capacity added worldwide was from clean energy sources. That is an unprecedented 585 gigawatts that now power millions of homes and businesses. For the first time, solar energy generated more electricity than coal across the European Union. And in the United States, California's grid achieved 100% clean power for several hours on most days so far this year - a milestone that reflects a record jump in clean energy use across the state."
Fear-based climate messaging has reached its limits and often causes paralysis rather than action. A new narrative emphasizing how climate solutions improve health, strengthen communities, and enhance financial well-being can broaden public support. Eastern China has reduced air pollution through massive wind, solar, and clean-energy buildout combined with strong pollution policies that curb coal reliance. Brazil now obtains nearly 90% of electricity from clean sources, powering cities and Amazon towns with renewables. Global action has pulled projected warming from about 4°C toward roughly 2.7°C. In 2024, 92% of new electricity capacity added worldwide was clean, totaling 585 gigawatts; solar surpassed coal in the EU, and California reached 100% clean power for several hours most days.
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