Despite decreased federal funding for sustainability, 87% of large American companies are maintaining or increasing their investments in environmental, social, and governance initiatives. However, 31% of executives are reducing their communications about these efforts, leading to a trend known as 'greenhushing.' Richard Eyram from EcoVadis notes that some firms, while engaging in sustainability, are avoiding publishing reports to steer clear of political controversies. Additionally, there's a shift in internal discussions, with companies redefining sustainability topics to focus more on aspects like energy efficiency and brand risk rather than climate directly.
Nearly 87% of surveyed executives said they have maintained or increased their investment in sustainability efforts despite a decline in federal funding.
31% of executives reported reducing communication around ESG initiatives, a trend referred to as 'greenhushing', with some stopping entirely.
Richard Eyram emphasizes that some organizations are refraining from publishing sustainability reports to avoid politicization, despite continuing their sustainability efforts.
Companies are rebranding sustainability discussions with terms like 'energy utilization' or 'energy efficiency', reflecting a shift in internal focus.
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