"While many initiatives will take place inside museums and galleries, one project by the artist Maya Lin with the non-profit is bringing art directly to the public with large-scale posters at the United Nations Headquarters Plaza and JCDecaux-owned displays in bus shelters around the city. Titled What If?, the activation poses probing questions on environmental issues, along with galvanising answers to spark curiosity, hope and a sense of responsibility for the future."
"In one, cost comparisons illustrate that the approximately $171bn in additional funding needed to protect lands and waters is less than a third of the estimated $613bn spent globally on space exploration. "I am hoping to give people a sense of scale, that it would not take that much money to mitigate climate change and that we actually are spending the money it would take every year in our everyday lives-so it is not an impossibly high amount," she says."
What If? is a public poster activation across New York bus shelters and the United Nations Headquarters Plaza with UN installations running 14–28 September and bus-shelter displays through 28 September. The campaign poses probing questions and offers galvanising answers on environmental issues to spark curiosity, hope and a sense of responsibility for the future. The project builds on What is Missing?, a foundation and multimedia, science-based initiative exploring environmental challenges. The 20 posters present varied climate-action approaches, including cost comparisons and nature-based solutions to restore biodiversity.
Read at The Art Newspaper - International art news and events
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