A global survey revealed that 89% of the world's population desires stronger climate action but falsely believes they are in the minority. This misperception leads to a 'spiral of silence' that inhibits collective action. The survey, conducted with 130,000 participants from 125 nations, showed that while 69% were willing to contribute monthly to combat climate change, they thought only 43% of others would. This gap indicates the potential for awareness to shift public opinion and instigate necessary climate action from governments, especially in G20 countries responsible for significant emissions.
A huge 89% majority of the world's people want stronger action to fight the climate crisis but feel trapped in a self-fulfilling spiral of silence.
Making people aware that their pro-climate view is, in fact, by far the majority could unlock a social tipping point.
The global average of those willing to contribute was 69%, but the percentage that people thought would be willing was only 43%.
Public backing for climate action was as strong among the G20 member countries as in the rest of the world, showing a united front.
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