The Women's Super League saw a significant revenue increase of 34% during the 2023-24 season, totaling £65 million, primarily driven by commercial revenue growth of 53%. Despite a 10% drop in attendances, which averaged 6,642 per game, the league's financial performance was buoyed by leading teams like Arsenal, Chelsea, Manchester United, and Manchester City, which accounted for two-thirds of the revenue. However, pre-tax losses rose to £28 million, highlighting ongoing challenges as Deloitte projects further revenue growth looking towards 2025-26, underscoring the importance of sustainable development and competitive balance within the league.
Revenues for Women's Super League (WSL) clubs soared by 34% during a record-breaking 2023-24 season, despite a drop in attendances.
The increase was driven by growth in commercial revenue, which increased by 53% from the previous season and now accounts for 40% of WSL clubs' total revenue.
While challenges remain, it is clear there is potential for a passionate and engaged fanbase to drive the game's development.
A competitive balance is a key priority if the WSL is to sustain long-term growth, with the gap widening between the top-earning clubs and the lowest-earning clubs.
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