In a perfect world the countdown to a new season would be all about the rugby. However, the harsh reality for executives is grappling with the financial implications haunting the sport.
The ongoing discussions about a British & Irish men's league highlight the significant financial pressures within rugby, emphasizing that the investment from CVC has not yielded the hoped-for returns.
Despite the glamour of the Champions Cup and the excitement surrounding top-tier rugby, the inability to secure strong broadcasting deals reveals deeper issues regarding the sport's appeal and marketability.
As rugby grapples with money matters, club executives must balance the passion for the game with the stark reality of financial viability, indicating a crucial phase for its future.
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