The extension of Manchester United's partnership with Qualcomm reflects the overwhelming success of their recent kit launches, which featured the Snapdragon branding prominently across various platforms.
Since the launch of the 2024/25 season shirts, content featuring Snapdragon's branding has generated over two billion digital media impressions, setting a new record for any partner in the club's history.
Qualcomm's Snapdragon brand has seen remarkable growth, with their community of enthusiasts expanding 256% within a month of the home shirt release, signaling strong fan engagement.
The partnership will see Qualcomm's logo featured on the back of Manchester United shirts starting in the 2024/25 season, further integrating advertising into the club's identity.
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