The inaugural draw of the Swiss system Big Cup reflects a dramatic shift in European football, prioritizing more matches over conventional structures, introducing more teams to face each other.
Uefa's plan for the Big Cup showcases a commitment to expanding competition and revenue, driven by the modern appetite for football, even at the risk of oversaturation.
Despite potential backlash from fans over the format, Uefa embraces the chaos of the Big Cup, blending entertainment with football's traditional competitiveness.
The Big Cup's unique structure is both a response to fan engagement and a bid for heightened revenue, reflecting the evolving landscape of sports entertainment.
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