The average discount rate at private colleges reached 56 percent for first-time, full-time students and 52 percent for all undergraduates, with over 90 percent receiving institutional grants.
Tuition discounting, a key enrollment strategy, is rising despite concerns about favoring wealthy students over lower-income peers with high demonstrated need.
Net revenue had a slight increase in private colleges, although less than 1 percent, and 53 percent of small private institutions reported net enrollment growth.
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