The principle way for athletic departments to make money now is not through traditional game revenues but through the speculative rearranging of conference affiliations and the resultant financials.
The ongoing realignment of college sports, driven by the desire for profit, has led to a chaotic environment where membership changes proliferate, keeping schools in a constant state of flux.
As the Pacific 12 Conference undergoes this unprecedented transformation, only two of its teams remain partnered with its original geographic aspirations, contributing to a complex web of financial maneuvering.
What the NCAA landscape is experiencing currently is a festival of 'deck chair re-arrangement,' where mere movement becomes a source of income, benefitting those entrenched in the financial side of sports.
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