The study highlights a dramatic shift in priorities, with 60% of parents indicating cost as their top concern for college decisions, emphasizing the urgency for better communication from institutions.
Koppenheffer points out the fundamental issue: "Most institutions put very little effort into communicating with prospective parents about anything, let alone affordability," stressing the need for colleges to address financial misconceptions.
The report underscores the disparities in communication needs among different income groups, with 44% of lower-income parents seeking improved outreach on affordability compared to just 31% of higher-income families.
The bungled rollout of FAFSA this year intensified concerns, as 52% of respondents highlighted the dire need for better information on financial aid and scholarship options for prospective students.
[
Collection
]
[
|
...
]