Warwick University's recent rebranding reflects a blend of modernity and tradition, striking a balance between appealing to younger generations while honoring its heritage. The new visual identity includes a revamped crest, an updated wordmark, and a contemporary color scheme, shaped by insights from over 10,000 students, staff, and alumni. Ajay Teli, the university's Chief Communications Officer, emphasized the need for a brand evolution that resonates with the current digital landscape and aspirations of the institution, celebrating its 60th anniversary and reinforcing its global perspective.
Refreshing Warwick's identity is a bold but natural step as we celebrate our 60th anniversary and look to the future. Evolving the brand is one of our key ambitions to ensure it is fit for a digital-first world.
What makes this evolution so meaningful is the fact it's been shaped by our community. Guided by over 10,000 insights, we've developed a brand that resonates with who we are today.
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