Inside the Beef Industry's Campaign to Influence Schoolchildren
Briefly

"Furthermore, NGSS requires teachers to approach challenging topics such as climate change and sustainability," reads an AFBFA funding authorization request for its education program. It continues: "Teachers and students are receiving information from educationally trusted sources that do not represent agriculture accurately or in a balanced way, and beef production is often the target of misinformation. To achieve balance and to ensure the accuracy of information, a concerted effort must be made to engage teachers in the conversation around these topics."
Dutkiewicz says that food production should be taught in US schools but that industry-funded material is unlikely to provide objective information about the impact of beef production. "I worry that clearly partial resources that are strategically designed to achieve a corporate messaging are being provided by a Checkoff program," he says.
Read at WIRED
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