"The sampling campaign allowed Warrior Protein to introduce the product before the purchase decision was made - increasing the likelihood that it would become part of future buying decisions."
"After the campaign 75% of students said that they were likely or very likely to purchase again, 84% loved the taste and 77% said that they would recommend it to a friend."
"With peer influence an extremely powerful tool within students who train together, this high recommendation score demonstrates a strong organic word of mouth potential for Warrior Protein."
"The campaign successfully introduced Warrior Creatine Plus to a new generation of fitness focused students - delivering strong feedback, high purchase intent, positive word of mouth potential and hundreds of real-time, genuine user generated social media content interactions."
Warrior Protein partnered with Dig-In to launch Warrior Creatine Plus through a sampling campaign targeting 200,000 university students in the UK. The campaign aimed to embed the product into students' fitness routines by providing samples and information in tote bags. Post-campaign results showed that 75% of students were likely to repurchase, with 84% enjoying the taste and 77% willing to recommend it. The initiative effectively connected the brand with students, leveraging peer influence and generating user-generated content.
Read at Exchangewire
Unable to calculate read time
Collection
[
|
...
]