The Oakland City Council is set to approve a contract allowing Becker Boards, LLC to build five new billboards, aiming to alleviate the city's budget issues. The proposal includes a significant financial deal worth $35 million, alongside $13 million in advertising for local organizations. Becker will pay an upfront fee of $2.3 million and additional yearly payments over a 31-year term while ensuring no firearm advertisements. The deal is particularly crucial as Oakland tackles a projected $265 million budget deficit over the next two years.
"I ask you for your full support," Councilmember Noel Gallo said at Tuesday's meeting. "I was here from the very beginning when we brought Becker Boards to Oakland, and I will tell you my experience has been an extremely positive one."
According to the legislation, the deal is worth $35 million, plus more than $13 million in free advertising to local organizations. Becker has also promised it will never advertise firearms on its billboards.
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