Berkeley, a Look Back: Big downtown development announced in 1925
Briefly

Berkeley, a Look Back: Big downtown development announced in 1925
"Local real estate agent Roy O. Long, a prominent businessman and development proponent, announced that he would build a $1.25 million complex of commercial buildings at the southeast corner of Shattuck Avenue and Addison Street, the Berkeley Daily Gazette reported. The complex was to include "four modern stores and office buildings," the Gazette reported. "Three of the structures will be two stories in height, and all will have foundations to carry several other stories when there is a demand for offices to warrant the extra height.""
"Cal played the University of Washington in Berkeley on Nov. 14, 1925, and "several thousand motor cars passed in and out of Berkeley" with just one accident reported. A car driven by a 15-year-old Oakland boy hit another car near Hillegass Avenue and Webster Street, and the driver and his 14-year-old passenger were injured. "Police estimated that there were more machines (cars) at Saturday's game than at the California-Stanford game last year," the Gazette reported. "It was after dark before the motor parades through the western section of the city were over.""
Roy O. Long announced a $1.25 million commercial complex at the southeast corner of Shattuck Avenue and Addison Street, to be constructed with four modern stores and office buildings. Three structures would be two stories with foundations designed to support additional stories as office demand grew. The State Railroad Commission allowed opening a short stretch of Addison Street and Southern Pacific sold the land to Long for $350,000. The buildings were constructed in 1926, still stand, and are designated city landmarks. Separate 1925 events included heavy game-day automobile traffic and a UC Berkeley publication controversy.
Read at The Mercury News
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