Oakland Don't Play, founded by Shauncy "Salt" Jackson, is a streetwear company promoting positivity and pride in the Oakland community through its designs. The "Hall of Game" collection honors notable alumni from Oakland schools, featuring athletes and artists who have made significant contributions. Jackson aims to shift the narrative about Oakland, showcasing its thriving businesses, especially black-owned ones, and believes in the importance of community pride. Inspired by a response to hatred in 2018, her business blends personal experience in retail with a passion for celebrating Oakland.
Oakland's rich history and thriving businesses, particularly black-owned ones, play a central role in Jackson's mission to inspire pride in the community.
In response to negativity and a desire to change the narrative, Jackson launched her business with positivity as the core message.
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