The Oakland Restaurant Collective, launched by key restaurateurs, aims to shift perceptions of Oakland’s food scene through collaboration and promotion of positive narratives. During a launch event at the Kissel Hotel, founders outlined their mission to protect and advocate for the local hospitality industry while establishing a network of support for businesses. The collective also introduced a consumer brand, Savor Oakland, as part of their efforts to create a brighter future for the city's culinary landscape despite recent challenges.
Our mission statement is to support, protect and promote the Oakland hospitality industry. Harnessing the power of a unified community, we will build a strong network to provide support and resources for our businesses.
All the negative stuff ... let's change this up. The Town is not going to fall. Not anymore. People were really scared, but we are here to make things better.
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