Dominic Prado is moving Tacos El Último Baile from Oakland’s Fruitvale to Saluhall in San Francisco by the end of June. He cited insufficient marketing for Fruitvale as a major issue that limits business potential. Previous struggles included sales drops during local construction and the location's safety issues, leading to his criticism of city officials. Although revenue hasn’t fully recovered to pre-pandemic levels, Prado has managed to sustain his business through catering and pop-ups, indicating resilience in challenging circumstances.
The biggest issue affecting business owners in Fruitvale is the lack of trying to entice people to come to the area.
Prado shuttered the Fruitvale location last July after struggling with sales and business disruptions during the construction of Juntos Fruitvale.
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