Idris Elba emphasizes the need for in-country presence in Africa's film industry, stating, "I can't accomplish this from overseas. I need to be in-country, on the continent." He believes that this investment is crucial for developing a robust film ecosystem that reflects authentic African narratives.
Talking about his upcoming projects, Elba shared, "The existing facilities are lacking. We've been working on this for three or four years to raise a plan that puts a facility at the center of African filmmaking," highlighting the necessity for better infrastructure.
Elba's initiatives are aimed at transforming African film production, as he pointed out, "This sector is a soft power, not just across Ghana but across Africa," stressing the potential of storytelling to reshape perceptions of the continent.
Referring to the rise of new film districts, Elba noted, "With the right resources and infrastructure, African filmmakers can challenge the colonial narratives about the continent," underlining the significance of local narratives in global cinema.
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