How soft' auction added $32 million to price for Orange County icon
Briefly

Auction expert Peter Cramton explains that the soft-close technique behaves like a human auctioneer, extending due to increased bids, meaning bidders have more power.
The original ask for the iconic Ziggurat was $70 million, but due to competitive bidding, the price has surged to $169.2 million, indicating strong market interest.
Read at www.ocregister.com
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