Harvest Time was started in the late 70s and originally had 10 farm members. U-pick actually began out here in Brentwood in the 1940s during World War II.
We worked with a historian, and we found out that we do have the oldest U-pick west of the Appalachian Mountains that's still in operation today.
In the late 70s, several farmers had U-picks and they thought, how can we get the word out to get more people to come and to visit our farms?
We created the trail map, a physical map that we still produce today, that has helped local farms by increasing visitor engagement and promoting agritourism.
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