X shuts down the European Commission's ad account the day after major fine

"In the post, Bier said that the commission "logged into [their] dormant ad account to take advantage of an exploit in our Ad Composer" and posted "a link that deceives users into thinking it's a video and to artificially increase its reach." Bier explained in a separate post that the exploit has "never been abused like this" and "is now patched." However, X still revoked the European Commission's ability to buy and track ads on its platform."

"While X decided to remove the European Commission's ad account, it still needs to submit specific measures and an action plan to address the concerns associated with the $140 million fine. The European Commission's spokesperson for Tech Sovereignty, Defence, Space and Research, Thomas Regnier, said that this is the first-ever fine under the Digital Services Act. The European legislative body claimed that X has a deceptive system when it comes to verified accounts, lacks transparency with its advertising repository and doesn't provide effective data for researchers. In response, X's owner, Elon Musk, replied to the European Commission's post, calling it " bullshit.""

X terminated the European Commission's ad account after accusing the commission of logging into a dormant ad account to exploit an Ad Composer bug and post a link that deceived users into thinking it was a video to artificially increase reach. Nikita Bier, X's head of product, said the exploit had never been abused like this and has been patched. X revoked the commission's ability to buy and track ads while still requiring submission of specific measures and an action plan related to the roughly $140 million Digital Services Act fine. The commission alleged deceptive verification, ad-repository opacity, and insufficient researcher data; Elon Musk called the commission's post "bullshit."

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