This 'made in' label could give Europe's brand a boost

"From a consumer perspective, knowing that if something is made in Europe, there will not be arsenic in it, there's that trust that is important,"

"A symbol of trust," says Alice Shaughnessy, head of operations at Dada."

"Shaughnessy's team worked hard to "debrandify" the design so it reads less like a corporate logo and more like a stamp of approval."

Europe's regulatory backbone combines GDPR-level data protection, strict environmental rules, and rigorous food-safety standards that create consumer trust. A proposed 'Made in Europe' label would certify compliance with those standards and signal quality, safety, and adherence to European protections. The label is intended to function like the CE mark while specifically elevating the European brand as trusted. British studio Dada collaborated on the label and prioritized 'debrandifying' the design so it reads like a stamp of approval rather than a corporate logo. Designers considered multiple motifs and settled on twelve stars arranged to form a lowercase 'e', referencing the EU flag for recognizability and institutional association.

Read at Fast Company