"Last year we had a lot of clients get in touch who weren't sure on the laws. When GDPR itself came into effect, there was a lot of grey area. I think now, with Google getting such a massive fine, people are less likely to sit in that area. More brands are abiding by the regulations."
"Regardless of the industry, businesses need to value the importance of protecting data."
"This [Google fine] is happening at the same time as the FBI investigations in the US - subpoenas and potential jail terms for people involved in dodgy dealings. That won't just impact the holding groups that are under investigation, it will affect ent"
Major regulatory and legal actions are forcing brands to change how they handle customer data. The CNIL fined Google £44m for lack of transparency and invalid consent related to ad personalisation, prompting brands to abandon regulatory grey areas and improve compliance. Businesses are being urged to value and protect customer data. Many brands are shifting privacy and transparency work in-house, which could alter agency workloads and revenue. Concurrent FBI investigations in the US, including subpoenas and potential jail terms for involved parties, are increasing legal risk across holding groups and related entities. Agencies and brands face heightened scrutiny and operational adjustments.
Read at The Drum
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