"Pixalate,Key findings concerning EU+UK children's privacy rights the leading global platform for ad fraud protection, privacy, and compliance analytics, released the GDPR-K & UK Children's Code violations. 253 child-accessible mobile apps with ads are likely non-compliant under several provisions and standards of the GDPR, and the UK Children's Code, including GDPR Articles 5, 8, 12, 13, 15 and Recitals 38 and 58."
"Out of the 253 identified likely non-compliant and child-accessible mobile apps with ads, 98% (247) lacked any appropriate age verification, age estimation, or parental consent mechanisms, directly violating GDPR Article 8(1) and the UK Children's Code standards. Methodology part of Pixalate's series on European Users' Privacy Rights Downloadable and registered within the EU, EEA and UK from the Google Play Store and Apple App Store, as of June 2025 Met Pixalate's child-accessible assessment criteria, and offered programmatic advertising (i.e., were ad-enabled) to users based in EU+UK."
253 child-accessible mobile apps registered in the EU, EEA, and UK were likely non-compliant with multiple GDPR provisions and UK Children's Code standards. Violations include unlawful transmission of children's personal data in ad bid streams, missing disclosures, omission of mandatory rights information, and no app contact details. Google Ad Exchange partners with 96% (230) of the non-compliant apps; Meta partners with 80% (192). Ninety-one percent (230) of the apps do not disclose how they process children's personal data. Ninety-eight percent (247) lacked any age verification, age estimation, or parental consent mechanisms, violating GDPR Article 8(1) and UK Children's Code standards.
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