The European Commission considers that Meta's binary decision to force citizens to either pay or give up their data to use the service does not comply with the Digital Market Act (DSA), the bloc's landmark law that aims to rein in the power excesses of Big Tech companies and ensure fairer competition in the digital world.
In its preliminary findings, released on Monday, the Commission says this binary choice is not compliant with the DMA because it 'forces users to consent to the combination of their personal data and does not offer them a less personalised but equivalent version of Meta's social networks.'
An intermediate model, in which Meta customers who do not give the green light to track their data can nevertheless enjoy a similar service without personalised ads, would be Brussels' preferred option.
If the preliminary findings are confirmed, the Commission will be entitled to adopt a non-compliance decision that can lead to fines of up to 10% of Meta's total world turnover.
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