The European Commission has found that Meta's "pay or consent" advertising model breaches the Digital Markets Act (DMA). The preliminary findings highlight concerns about user choice and data control within the social media landscape.
New EU regulations - DMA Article 5(2) - aim to empower users by requiring platforms to get explicit consent before combining their data across different services. Even if users refuse consent, they must still have access to a basic version of the service, even if it's less personalized.
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