On Monday, European Union regulators said Meta's subscription, which costs up to 12.99 euros a month, amounted to a pay or consent scheme that required users to choose between paying a fee or handing over more personal data to Meta to use for targeted advertising.
Regulators said the law required companies to allow users to opt out of having their personal data collected while still getting a less personalized but equivalent alternative of the service.
Meta's 'pay or consent' business model is in breach of the D.M.A., said Thierry Breton, the European commissioner who helped draft the law.
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