Meta plans to cease all political, electoral, and social issue advertising across platforms like Facebook and Instagram starting October. The decision comes in view of recently adopted EU regulations aimed at enhancing transparency in political advertising. Meta cited significant operational challenges and legal uncertainties posed by these new rules as reasons for its decision. The regulations require detailed disclosures regarding funding and the nature of political ads. Similar actions have been taken by other tech companies, like Google, ahead of the regulations' implementation.
Meta announced plans to stop all political ads across its platforms, including Facebook, Instagram, and Threads, in response to the EU's new regulations for transparency in advertising.
The upcoming rules will require platforms to label political ads, disclose funding sources, and maintain a database, placing significant operational challenges on advertisers.
Meta emphasized that the complexity and legal uncertainties introduced by the new regulations made it unworkable for their advertising processes in the EU.
Google previously announced it would halt political advertising for EU users due to similar concerns regarding operational burdens and legal ambiguities.
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