Austrian privacy non-profit noyb has issued a cease-and-desist letter to Meta's Irish headquarters, warning the company of potential legal action due to plans of using user data from Facebook and Instagram for AI training without explicit opt-in consent. The organization argues this violates GDPR regulations and presents significant legal risks, emphasizing the need for proper opt-in mechanisms rather than relying on 'legitimate interest' claims. Noyb also highlights that even minimal user consent can provide substantial data for AI development, challenging Metaâs justifications for its data practices.
Meta starts a huge fight just to have an opt-out system instead of an opt-in system,â noybâs Max Schrems said. âInstead, they rely on an alleged 'legitimate interest' to just take the data and run with it. This is neither legal nor necessary.
Instead of asking consumers for opt-in consent, Meta relies on an alleged 'legitimate interest' to just suck up all user data,â noyb stated. âMeta may face massive legal risks - just because it relies on an 'opt-out' instead of an 'opt-in' system for AI training.
Even if 10% of Meta's users expressly agree to hand over the data for this purpose, it would amount to enough data points for the company to learn E.U. languages.
Meta's absurd claims that stealing everyone's personal data is necessary for AI training is laughable. Other AI providers are doing just fine without this approach.
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