Meta plans to stop selling and displaying political ads in the EU as of October, citing the new Transparency and Targeting of Political Advertising (TTPA) law as unworkable. The TTPA mandates extensive labeling requirements and restrictions on data usage for political advertising. Meta contended that these obligations create excessive complexity and legal uncertainty for advertisers. Despite prior consultations with the EU, Meta reached a conclusion that either necessitated service alterations detrimental to advertisers and users or led to the complete cessation of political advertising. Google has similarly announced it will halt political ads in the EU.
Meta announced it would cease selling political ads in the EU due to the new TTPA law, citing unworkable complexities and legal uncertainties for advertisers.
The TTPA mandates clear labeling of political ads, requires sponsor information, and restricts the use of personal data without consent, creating operational challenges.
Meta asserts that regulatory demands are compelling them to eliminate popular services, thereby diminishing choice and competition within the advertising market.
Google echoed Meta's concerns, stating it would also stop political ads in the EU, highlighting significant operational challenges imposed by the new legislation.
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