Meta has been given time till September 1, 2024, to respond to concerns raised by the European Commission over its 'pay or consent' advertising model or risk-facing enforcement measures, including sanctions.
The European Commission described Meta's new advertising practice as misleading and confusing, potentially pressuring consumers to choose between paying a subscription or allowing their personal data for targeted ads.
Meta's subscription plan for E.U. users, which involves a 'privacy fee' for data protection rights, has been criticized for not offering a genuine choice and violating the E.U. Digital Markets Act.
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