"While Elon Musk's X is preparing for battle against his platform's latest European DSA fine, Meta has seemingly had something of a win in its most recent EU regulatory concern, with the EU Commission accepting Meta's latest proposal to use less personal data for targeted advertising, as an alternative to its pay-or-consent model, in order to align with data usage regulations."
"The European Commission acknowledges Meta's undertaking to offer users in the EU an alternative choice of Facebook and Instagram services that would show them less personalized ads, to comply with the Digital Markets Act (DMA). This is the first time that such a choice is offered on Meta's social networks. Meta will give users the effective choice between: consenting to share all their data and seeing fully personalized advertising, and opting to share less personal data for an experience with more limited personalized advertising. Meta will present these new options to users in the EU in January 2026."
The European Commission accepted Meta's proposal to limit the use of personal data for targeted advertising as an alternative to a pay-or-consent model to comply with the Digital Markets Act (DMA). Meta previously launched an ad-free subscription for EU users offering Facebook and Instagram access for €9.99 per month and enabling users to opt out of data tracking. The Commission acknowledged Meta's undertaking to offer an alternative choice that shows less personalized ads. EU users will be able to consent to full data sharing for fully personalized ads or opt to share less data for more limited personalization beginning January 2026.
Read at Social Media Today
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