The group, representing 83 Spanish media outlets, claims that Meta has continued to gather user data without consent, in violation of the (GDPR), which went into effect in 2018.
Facebook and Instagram are inherently personalized, and we believe that providing each user with their own unique experience - including the ads they see - is a necessary and essential part of that service. To date, we have relied on a legal basis called 'Contractual Necessity' to show people behavioral advertisements based on their activities on our platforms, subject to their safety and privacy settings. It would be highly unusual for a social media service not to be tailored to the individual user.
This change is to address a number of evolving and emerging regulatory requirements in the region, notably how our lead data protection regulator in the EU, the Irish Data Protection Commission (DPC), is now interpreting GDPR in light of recent legal rulings, as well as anticipating the entry into force of the Digital Markets Act (DMA).
Though that's also being challenged, with a privacy group filing a complaint with the Austrian Data Protection Authority claiming that this approach, which essentially forces users to pay to maintain data privacy, is also in breach of GDPR rules.
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