The European Commission says Facebook owner Meta's 'pay or consent' advertising model is in breach of its laws. Under the tech giant's new service in the EU, users must either consent to receiving personalised ads or pay 12.99 (11) a month to remove them.
The EU says the DMA stipulates users who do not consent 'should still get access to an equivalent service which uses less of their personal data' - in this case for personalised advertising.
Meta faces tougher obligations as one of several big tech firms designated 'gatekeepers' under the bloc's rules designed to maintain a level-playing field and competitiveness for digital platforms.
Meta offered to lower its base subscription fee from 9.99 to 5.99 to try and ease regulators' concerns in March. But the Commission says Meta's model does not amount to a real choice.
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