The European Commission has alleged that Alphabet, Google's parent company, is breaching the Digital Markets Act (DMA) by engaging in self-preferencing practices in its Search results and Play Store. This follows a non-compliance investigation initiated in March 2024. The DMA, aimed at ensuring fair competition among major players, prohibits platforms from favoring their own services over competitors. Despite Google making several adjustments to align with the DMA, the Commission has deemed these changes inadequate and continues to scrutinize Google's practices as potentially anti-competitive.
The European Commission alleges that Google breaches the Digital Markets Act by self-preferencing on its Search platform and in the Play Store, hindering competition.
The DMA targets 'gatekeeper' firms like Alphabet, which have a significant economic footprint in the EU, aiming to establish fair competition and innovation.
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