"European Union (EU) regulation requires Google Ads to ask whether or not your campaigns have EU political ads. You'll need to confirm this for your existing campaigns by March 31, 2026."
"To confirm for a campaign, go to "Campaign settings" and select "EU political ads". To confirm for many campaigns at the same time, go to the "Campaign" and select "EU political ads". To confirm for all new and existing campaigns, you'll need to confirm for an account."
"If you select "No", the same selection will be applied to new and existing campaigns. You can change this for any campaign at any time."
Google is notifying advertisers of an EU regulatory requirement to declare whether their campaigns contain European Union political content. Advertisers must complete this confirmation by March 31, 2026. Google provides three methods for confirmation: confirming individual campaigns through campaign settings, confirming multiple campaigns simultaneously, or confirming at the account level to apply the selection to all new and existing campaigns. Advertisers selecting "No" will have that choice applied across all campaigns, though they can modify this designation for specific campaigns at any time.
Read at Search Engine Roundtable
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