"Instead of having to click accept or reject on a cookie pop-up for every website you visit in Europe, the EU is preparing to enforce rules that will allow users to set their preferences for cookies at the browser level. "People can set their privacy preferences centrally - for example via the browser - and websites must respect them," says the EU. "This will drastically simplify users' online experience.""
"The sheer amount of cookie pop-ups across Europe means people often just click any button to get access to a website, simply because of the annoyance instead of worrying about their privacy. "This is not a real choice made by citizens to protect their phones or computers and to choose what happens to their data," says the European Commission. "Today's proposal modernizes the 'cookies rules', with the same strong protections for devices,""
The EU proposes allowing users to set cookie preferences at the browser level, with websites required to respect those settings. Cookie prompts will be simplified to a single yes/no click initially, with browsers later integrating technological solutions. Websites must honor cookie choices for at least six months. Cookie banners should not be used for harmless purposes like counting visits. The change aims to reduce user annoyance and consent fatigue caused by frequent pop-ups, enabling more meaningful privacy decisions. The proposals now move to the European Parliament and require approval by all 27 member states, a process that may take time.
Read at The Verge
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