Large platforms like Meta cannot impose a 'binary' pay or consent choice on EU users, as per the European Data Protection Board, potentially leading to a revamp of Meta's business model.
The EDPB's opinion on 'consent or pay' may force Meta to offer regional users the option to reject tracking, aligning with the EU data protection laws.
Meta's current binary choice for EU users - consent to data use for ads or pay for ad-free service - may no longer be valid under the GDPR, suggesting necessary adjustments.
Meta's previous attempts to address compliance by offering a subscription model in the EU were criticized for not providing a genuine choice, hinting at the need for substantial changes.
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