EU must 'fully' apply its market fairness rulebook on Google, search rivals urge | TechCrunch
Briefly

The European Union is being pressed to broaden its investigation into Google under the Digital Markets Act (DMA), designed to foster fair competition among digital platforms. Companies like DuckDuckGo and regional consumer groups claim Google is violating DMA rules, particularly regarding its choice screen implementation and data sharing practices. Despite the ongoing investigation, consumers are calling for greater scrutiny. This request notably coincides with pressures from the U.S., highlighting tensions over perceived bias in EU regulations against American tech giants, raising concerns about possible retaliatory actions from the U.S. government.
The Digital Markets Act aims to ensure fair competition in the EU, and companies like DuckDuckGo are urging enforcement against Google for alleged violations.
Consumer groups have accused Google of flouting the Digital Markets Act rules, urging the EU to expand its investigation into the company's practices.
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