"In parallel, the Commission is running a public consultation on its consumer policy strategy for 2025-30, including with respect to digital fairness and consumer law enforcement, which is open until August 31, 2025. These developments are part of a broader European shift toward tougher digital consumer protection, echoed by the UK's newly adopted Digital Markets, Competition, and Consumers Act, which introduces similar rules around pricing, subscriptions, and enforcement powers for the UK Competition and Markets Authority."
"The Commission has identified six priority areas for action, targeting the full consumer journey from design to delivery. Among the proposed measures: Banning dark patterns. Prohibiting "dark patterns," which are deceptive design elements used in websites and apps, such as misleading pop-ups, pre-checked boxes, or hidden opt-outs. Ensuring transparent pricing. Prohibiting "drip pricing," which is where an initial headline price does not include all mandatory charges, and misleading "from €X" offers; the total price must be shown clearly upfront."
The European Commission launched a consultation on the proposed Digital Fairness Act (DFA) to strengthen consumer protection in digital markets and fill gaps left by the DSA and DMA. The DFA would regulate how B2C firms design interfaces, set prices, personalize content, manage subscriptions, and conduct digital marketing. The consultation is open until October 9, 2025, with a parallel consultation on the 2025–30 consumer policy strategy open until August 31, 2025. The Commission identified six priority areas across the full consumer journey. Proposed measures include banning dark patterns and prohibiting drip pricing and misleading 'from €X' offers. The initiative aligns with similar UK reforms.
Read at Data Matters Privacy Blog
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