"The European Commission (EC) recognised Meta's commitment to provide users with the ability to reduce the amount of personal data used for targeted advertising on Facebook and Instagram, a move intended to resolve issues related to the Digital Markets Act (DMA). Under the plan Meta will give users a choice between consenting to share all of their data to enable personalised advertising, or opting to share less and limit the volume of targeted advertising."
"The two options will be available to users in the European Union from January 2026. After implementation, the EC will collect feedback and evidence from Meta and other stakeholders to assess the impact and adoption of the new model. In April 2025 Meta came under fire for its consent-or-pay model rolled out in November 2023 across Facebook and Instagram, which forced users to choose between consenting to personal data usage or paying for an ad-free experience."
Meta committed to provide Facebook and Instagram users in the EU an option to reduce the personal data used for targeted advertising. Users will be able to either consent to share all data for personalised advertising or opt to share less to limit targeted ads. The two options will be available from January 2026. The European Commission will collect feedback and evidence after implementation to assess impact and adoption. In April 2025 Meta was fined €228 million for a consent-or-pay model that failed to offer a less-data alternative required by the DMA, covering November 2023 to November 2024.
Read at Mobile World Live
Unable to calculate read time
Collection
[
|
...
]