This article examines the impact of the General Data Protection Regulation (GDPR) on consumer and employee perceptions. Through comprehensive analysis, it identifies that while consumer awareness of GDPR is high, understanding of its regulatory framework is limited. Employees show little change in their job roles or benefits from GDPR, suggesting that although the regulation enhances privacy perceptions, it may not significantly alter business practices. The analysis questions the overall effectiveness of GDPR, focusing on future implications for both consumers and businesses regarding data protection and privacy.
The research highlights significant gaps in consumer and employee knowledge regarding GDPR, revealing that while consumers are aware of GDPR, they often lack understanding of the regulator's role.
Interestingly, despite the perceived benefits of privacy enhancements since GDPR's introduction, many employees reported minimal changes in their daily workflows or tangible benefits to their employers.
The findings suggest that while companies have made procedural adjustments in response to GDPR, the actual improvements in consumer privacy perceptions may be overstated.
Overall, the study raises critical questions about the effectiveness of GDPR as a regulatory framework, especially in terms of balancing consumer protection with business operations.
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