The article explores consumer and employee perceptions regarding the General Data Protection Regulation (GDPR). It states that consumers at large feel more secure about their privacy since the regulation's implementation in 2018, suggesting an increase in overall trust. However, there is a notable gap in awareness concerning the GDPR's regulatory bodies. While businesses are seen to have adapted to comply with GDPR requirements, employees often feel disconnected from the benefits this regulation is supposed to provide. The findings point towards a complex landscape of perceptions around data protection and privacy.
The results for H3 demonstrate that since the introduction of the GDPR in 2018, the perception of privacy among consumers has notably improved, which is a significant positive finding in the landscape of data protection.
The research highlights that while consumer awareness of their privacy rights under the GDPR has grown, there remains a divide in understanding the role of the regulator and the actual benefits derived from these regulations.
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