The European Commission (EC) has taken significant enforcement actions against Apple and Meta, mandating compliance with new regulations to enhance user rights and competition. Apple is required to allow developers to inform users about alternative purchasing options outside its App Store, as current restrictions limit both developer and consumer benefits. Furthermore, the EC noted that Apple failed to justify its restrictive practices as necessary. Meta also faces scrutiny for its advertising model, which offers users a choice between consent for personalized ads or a paid subscription for ad-free services, emphasizing the importance of user consent and alternative options.
The European Commission has imposed strict guidelines on Apple and Meta, mandating compliance in their app distribution and advertising practices, and emphasizing consumer rights.
Apple must allow developers to inform consumers about alternative purchasing options outside the App Store, which it currently restricts, limiting competition and consumer choice.
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