Y&R launches e-commerce consultancy in Southeast Asia

"Most brands are now seeing that e-commerce is no longer a question of 'if' but 'when', and find themselves facing different problems at various stages. Many players in Southeast Asia that are still in the early phases of their e-commerce lifecycle will face problems with search and categorization, personalization and growth marketing. Distribution and last-mile delivery can prove difficult, and payment options are still developmental in many markets,"

"Y&R's consultancy model is designed to help with strategy at any point within a company's ecommerce evolution, at whatever stage, whether brands are already online, have online compatible products or are local brands with a strong offline presence,"

"Having started out as an old-school advertising guy, closing that loop between marketing and the path to purchase has always been something of a pipe-dream - being able to prove to clients how our work connects directly to sales. And our Y&R e-commerce consultancy helps close the loop for clients too, helping them embark and succeed on their now inevitable e-commerce journey,"

Y&R launched an e-commerce consultancy in Southeast Asia in partnership with Jon Sugihara, founder of Perx and PlayHawaii. The consultancy targets a region projected to grow from $1.1bn in 2015 to $8.8bn by 2020. Services vary by client stage, ranging from establishing sales channels, assets and product pricing strategy to product evaluation, rating monitoring and content strategy. Brands face stage-specific challenges including search and categorization, personalization, growth marketing, distribution and last-mile delivery, and immature payment options. The consultancy provides strategic support at any point in a company's ecommerce evolution, helping online, online-compatible and strong offline brands close the marketing-to-sales loop.

Read at The Drum