YouTube has launched the Hype feature in India to help small and mid-sized creators gain visibility. This feature targets creators with 500 to 500,000 subscribers, allowing viewers to 'hype' a video three times a week during the first seven days of release. This engagement tool encourages early interaction with content. Hype also features a leaderboard showcasing the top 100 videos, which receive bonus points for creators with fewer subscribers, providing them an opportunity to reach larger audiences.
YouTube's new Hype feature is aimed at boosting the visibility of small and mid-sized creators in India, specifically those with 500 to 500,000 subscribers. Viewers can now 'hype' a video - a new engagement tool alongside like, share, and subscribe - up to three times per week, but only within the first seven days of a video's release. This limited window encourages early interaction and rewards fresh content.
Each hype action earns points for a video, and the most hyped content is ranked on a special leaderboard in the Explore section. The top 100 videos get featured, increasing their chances of appearing on more viewers' home feeds.
YouTube is offering bonus points to creators with fewer subscribers, giving newcomers a better shot at visibility. Once on the leaderboard, more points can help the video climb the ranks -- with the potential to be promoted in the YouTube home feed.
The move offers Indian creators a fresh opportunity to break through the algorithm and connect with wider audiences. Hype is now part of YouTube's broader strategy to support creator growth across various languages and regions.
Collection
[
|
...
]