Google hires human evaluators to review search results, specifically honing in on 'Your Money or Your Life' (YMYL) topics, which significantly impact users' health and financial well-being. The ratings given by these evaluators do not change search results directly but guide Google's algorithmic approach. The latest guidelines stress the need for content to demonstrate high expertise and trustworthiness, especially for pages related to health and finance. This includes clear verification like contact information and authoritative content.
Google's updated guidelines emphasize reviewing 'Your Money or Your Life' topics more closely, ensuring safety, health, and financial stability in search results.
Pages impacting health or financial decisions must exhibit high-level expertise, emphasizing the need for trustworthy and authoritative content assessment.
Human raters are tasked with evaluating content based on Google's ratings system, influencing the guidelines that dictate algorithmic search priorities.
To assess expertise, raters look for clear indicators such as contact information, an informative about page, and site credentials related to the topic.
Collection
[
|
...
]