"But most shopping AI agents are firmly attached to one particular LLM or retailer, like ChatGPT and Perplexity's new shopping response flows that guide their own shopping-related queries. And then there's agentic shopper pups: Walmart's Sparky and Amazon's Rufus, which are meant to help customers shop across their retail footprints. What people need is an independent agent that peers across retailers and is entirely focused on ecommerce services."
"What people need is an independent agent that peers across retailers and is entirely focused on ecommerce services. At least that's the conclusion driving Wizard Commerce, a personal shopping agent that emerged from beta on Wednesday. The biggest LLMs and retailers have a huge built-in user base for their shopping agents. But "distribution doesn't create a great product," said Wizard AI Co-Founder and CEO Melissa Bridgeford. She started the company with Marc Lore, CEO of the Wonder Group and former CEO of Walmart US Ecommerce."
Early personal shopping tools used browser toolbars and download services like Honey to track deliveries and find coupons. AI agents now drive the next wave of personal shopping tools. Many shopping agents remain tied to a single LLM or retailer, limiting cross-retailer visibility. Wizard Commerce launched from beta as an independent, cross-retailer shopping agent focused on ecommerce services. The service uses a free, URL-based search engine for signed-up users and narrows queries with follow-up prompts until five product results appear in a non‑sponsored carousel. Founders include Melissa Bridgeford and Marc Lore. Bridgeford emphasizes that distribution alone does not make a great product.
Read at AdExchanger
Unable to calculate read time
Collection
[
|
...
]